Eskan Bank REIT is a Real Estate Investment Trust that is listed on the Bahrain Bourse. The Trust owns a portfolio of income-generating properties, which creates a regular distribution of income, together with the opportunity for capital growth, for investors who participate in the REIT.
In effect, this was an Initial Public Offering - aimed at the general public - with a low minimum subscription.
The usual very tight deadlines of legal document production applied, of course - an aspect of IPO launches that we are very used to. This time, however, we also created and ran the whole marketing programme - an integrated campaign across online banners, Google Display Network, Social Media networks and conventional press advertising. We built a dedicated website in English and Arabic, adaptable of course, as the majority of views are on tablets and smartphones. We also built ATM screens, HTML eShots, Roll up banners, conference backdrops and more.