Gulf Business Machines (GBM) is the leading provider of IT solutions in the Middle East. With a slightly outdated brand image (We designed it over a decade ago), GBM looked to Vision Gulf to revive their appearance with a refreshed identity more in keeping with their contemporary market position.

Vision Gulf created an evolved brand-mark which is confident and strong, as well as a full range of supporting brand elements. The result is a unified GBM brand throughout the region, which brings clarity and consistency to the business, externally and internally.