It takes intuition and creativity to come up with something new, but knowledge and understanding to make it work. Gulf One was born from the intellectual concept of utilising right brain creativity with left brain logic to develop and deliver meaningful infrastructure investment projects. 

We formulated an underlying brand strategy for Gulf One, based on thought leadership, intellect, ethics, rigorous analysis and solid results. We developed a positioning statement, values and a unique tone of voice for the bank, to help it stand out in a busy market. The underlying essence was determined as infrastructure investment experts – market leaders in their chosen field; thought leaders in vision and knowledge; investment leaders in results and communications. The IBM of investment banking.