When three of Bahrain’s leading Islamic investment banks decided to merge, Vision was tasked with developing the new brand. From strategy to naming, visual identity to staff communications, we worked closely with the three stakeholders throughout, to develop an iconic new identity.

Mergers and acquisitions always throw up branding issues that need to be taken into account as early as possible in the process. We have advised on such issues before, but this project was something different – there was no surviving brand, so we were tasked with developing an entirely new identity from scratch.