As part of the overall Riffa Views housing development and the creation of a new, Colin Montgomerie designed, championship course, Riffa Golf Club became the ‘Royal Golf Club, enjoying a ‘Royal warrant’. Vision created the new brand identity and associated implementation systems.
Vision had worked with Riffa Golf Club since 1999, creating all communication for Bahrain’s leading tourist and sporting attraction. We created all corporate identity standards; all advertising and promotion; radio adverts; brochures; membership packs; website; scorecards, and directed all photography of the course over the years. Our team also created the branding for the golf club’s parent company, together with various other service divisions such as its landscape contracting operation.
As an integral part of the redevelopment of a new multimillion dollar clubhouse facility, the firm created naming and identity for each of the facility’s outlets, from signature restaurant to members’ lounge and other outlets. In addition, we created and implemented various way-finding signages and environmental graphics, working closely with the development’s interior design contractors.