Burgan Bank suffered from an English-language led brand-mark and a tagline, “Driven by challenge”. Vision developed an underlying position for the bank based on trust and relationship, creating a customer-relevant brand-mark and a vibrant, visual identity system. We followed by creating a full suite of customer communication collateral and have also produced the Bank's annual report for the last five years. To support Burgan's acquisition strategy we assisted with the branding for the acquisition of Eurobank Tekfen in Turkey.