We worked with Gulf Finance House since their second year of operation. Primary involvement focused on developing the company’s investment fund literature and creating a house style that proved instrumental in building consistent awareness of the Gulf Finance House brand.
A regulated structure was applied to diverse investment fund collateral to ensure a uniform delivery system. Over time this has been accredited as instrumental in helping to build the Gulf Finance House brand. Vision developed several dozen investment fund collateral packs for Gulf Finance House. During this time we also conducted a brand refinement programme in order to launch the Bank's Commercial Banking operation and were responsible for defining the Group’s overall brand architecture to delineate Group, Investment Banking and Commercial Banking sectors.
In addition, we developed exhibition design systems and produced a wide range of communication ranging from group-wide to product-specific collateral, enhancing market presence and assisting with the bank’s rapid growth.