Vision was asked to refresh a tired brand that had been around for decades and to develop a marque that reflected the quality of a modern 5-star hotel operation. We conducted a series of design developments and applied the results across the various divisions of the group.

We followed this with the production of a corporate document that showcased the various divisions of the Gulf Hotels Group, against a brief to develop collateral that would help promote the group to external asset owners, with the aim of extending the managed portfolio of hospitality infrastructure. A theme was developed involving key photography of restaurant outlets in order to showcase excellence of customer experience at defined touch points across the enterprise.