A wholly-owned subsidiary of Ithmaar Investment Bank - Shamil Bank - was rebranded as Ithmaar Bank, becoming fully Shari’ah compliant through the change process with a focus on expanding its retail banking network and services. Vision Gulf was asked to develop a new brand strategy.

The brand strategy developed by us resulted in a new set of operational principles and our subsequent implementation was conducted with a full roll-out of all brand systems, signages and collateral including the refurbishment of the physical branch network.