Full campaign for the launch of the new American University of Bahrain. Media included press, outdoor and online. Analytics from media company (Mindshare) demonstrated the highest click through and engagement statistics of any campaign placed by them over the last several years.
How? Vision created compelling imagery of Arab / Bahraini youth wearing American university / sports related clothing and accessories - a juxtaposition between a baseball shirt and hajab, thobe to American football.... a concept of immediacy and cut through to the audience, resulting in higher than expected enrollment numbers and a successful launch for the University. I addition we conducted a full brand rationalisation, brand manual and systems and now act as retained agency.