The IT and Telecoms arena is a fast-changing playing field that requires adaptability and responsiveness from us. For example changing the way a telecoms retailer presents technology to its customers or by redefining an IT provider’s brand to move forward from obsolete perception. What a business thinks is attractive is not necessarily what its customers think is so, especially in this industry:
Looking at issues from the outside/in, our ability to understand market desire allows us to design marketing material more compelling to the customer than material simply produced to following internal business requirements.
