Part of Kuwait's Kipco Group, Bank of Baghdad experienced tremendous financial growth and services diversification over a number of years. Vision started working with the Bank in 2007 and wrote, designed and produced their Annual Report each year, showcasing a changing Iraq and the expansion of the organisation.
With a network of some 28 branches spanning Iraq, Bank of Baghdad wanted to capitalise on future opportunity in pace with the rebuilding of the country. Brand programmes, branch refurbishment initiatives and tactical advertising campaigns were undertaken by Vision in response. We also supported the bank with ongoing corporate literature and retail banking advertising campaigns, conducted in English, Arabic and Kurdish languages.